Flexible PR Rates
Our Work & Fees
We believe in delivering value to our clients. Every business deserves effective and tailored PR strategies without breaking the bank. That's why we offer competitive rates (lower than average industry fees) that align with the quality of service we provide and flexible ways in which we can work.
Here's How We Work:
Initial Consultation
We begin with an initial consultation, which is free of charge. This meeting allows us to get a thorough understanding of your business, objectives, and target audience. It is also an opportunity for you to ask any questions you may have and get a sense of how we can work together to achieve your goals.
Tailored PR Strategy
After the initial consultation, we will create a customised PR strategy for your business. This strategy will outline the recommended tactics, media channels, and messages that will help you achieve your business goals. Our fees for crafting a tailored PR strategy will depend on the scope and complexity of your needs, and we will provide you with a detailed quote before commencing any work.
Monthly Retainer Option
Although we offer 'no-retainer' agreements, some clients prefer to work in this traditional way. To them we offer flexible monthly retainer options to suit their budget and requirements.
The retainer covers ongoing services such as media relations, content creation, social media management, event planning, crisis management and more, it's based on the volume of work required and the anticipated outcomes. We will work closely with you to ensure your expectations align with the retainer agreement.
Project Based Fees
We also provide project-based fees for specific PR campaigns or initiatives. Whether you need assistance with a product launch, brand awareness campaign, or crisis communications, we can provide you with a transparent breakdown of our fees for the project. This would allow you to budget accordingly and ensure that there are no unexpected costs.
Measurement & Reporting
We understand the importance of measuring the impact of our PR efforts. We provide regular reporting and performance analysis to showcase the outcomes of our work. This includes metrics such as media coverage, social media engagement, website traffic, and more. Our reporting ensures that you can track the progress of our PR initiatives and make informed decisions about future strategies.
Additional Costs
There may be additional costs associated with your account management and specific PR activities, such as venue hire for events, graphic design services, photography, or media monitoring software charges. However, we will always communicate these costs to you upfront and seek your approval before proceeding with any additional expenses.
Sample PR Service Packages
Our rates are customised
to match your specific needs, but we can offer you some guidance to get a sense of which services we offer by
presenting sample packages that include most sought-after requirements. These
packages can serve as starting points as we work together to create an individual plan that
aligns perfectly with your goals and budget.
Contact us today to schedule a free consultation, and let's start shaping your
personalised PR strategy.
Boost
This package is perfect for businesses that need just a little boost to their own PR efforts or a short-term campaign launching a new service or product, or improving brand reputation. It is a minimum three-month package that focuses on creating a press release that can be used for local media; we will make contact with some key media outlets to help get your business noticed and your message heard by your audience. We will also provide monthly reports to show progress and results.
Approximate cost per month: £1,000 + Expenses
Propel
This is a more comprehensive package for businesses that want to see long-term results. It is a minimum six-month package that includes a targeted PR campaign designed to get your business noticed in the right places and by the right media outlets. We will provide a carefully planned campaign that takes into account your specific needs and goals, and we will work to build relationships with key media channels to generate positive publicity. We will also provide regular reports to show progress and results.
Approximate cost per month: £2,250 + Expenses
Accelerate
For businesses that want to make a big splash, this package is a full, integrated PR campaign for at least six months. It includes everything from the Propel package, but with hyper-targeted media focus, and additional services such as influencer outreach, event planning, and crisis management. We will work with you to create a comprehensive PR strategy that aligns with your business goals and target audience. Regular reports will be provided to track progress and adjust the campaign as needed.
Approximate cost per month: £4,750 + Expenses
Flexibility and Transparency
We want you to be in the driver's seat. Our scalable services mean that we can work with you on a daily, weekly or monthly basis, we can agree on a rate per job, project, campaign, you can pause projects and re-start them again.